OneSupport — Brand Style Guide

Brand Style Guide

Typography, color, components, motion, and decorative elements — the complete visual system for onesupport.com

Brand Colors

Six spot colors. Used with precision — each has a role. Never used all at once except in the spectrum gradient.

Pink
#e04072
Primary CTA
Purple
#424082
Gradient / Accent
Royal Blue
#0072bc
Platform / Tech
Light Blue
#40d3e2
Links / Focus / UI
Green
#43d1a1
Success / AI / CX
Yellow
#f4e84e
Callout / Alert

Dark Surface System

Four-level depth stack. All UI lives on these — never on white or light backgrounds.

BG Base
--bg · #0d0e10
Page background
Card
--card · #13151a
Cards, nav, panels
Card 2
--card2 · #16181f
Elevated on card
Border
--border · #1e2128
Dividers, outlines

Text Hierarchy

Three text levels on dark. Use them to create rhythm — not just one flat color for everything.

--text · #f2f3f5
Primary — headlines, key UI, active states
--muted · #858a96
Secondary — body copy, descriptions, supporting text
--dim · #40444e
Tertiary — labels, caps, placeholders, ghost elements
CSS — Color Tokens
:root {
  /* Spot Colors */
  --os-pink:   #e04072;  /* Primary CTA, key highlights */
  --os-purple: #424082;  /* Gradient partner, accent */
  --os-royal:  #0072bc;  /* Platform / tech UI */
  --os-lblue:  #40d3e2;  /* Links, focus rings, eyebrows */
  --os-green:  #43d1a1;  /* Success, AI, CX positive */
  --os-yellow: #f4e84e;  /* Callouts, alerts */

  /* Glow tints (for badge/pill backgrounds) */
  --os-pink-glow:   rgba(224,  64, 114, 0.14);
  --os-purple-glow: rgba( 66,  64, 130, 0.18);
  --os-royal-glow:  rgba(  0, 114, 188, 0.14);
  --os-lblue-glow:  rgba( 64, 211, 226, 0.12);
  --os-green-glow:  rgba( 67, 209, 161, 0.12);
  --os-yellow-glow: rgba(244, 232,  78, 0.12);

  /* Dark surfaces */
  --bg:     #0d0e10;  /* Page base */
  --card:   #13151a;  /* Cards, nav */
  --card2:  #16181f;  /* Elevated elements */
  --border: #1e2128;  /* Borders, dividers */

  /* Text */
  --text:  #f2f3f5;  /* Primary */
  --muted: #858a96;  /* Secondary */
  --dim:   #40444e;  /* Tertiary / ghost */

  /* Spectrum (use sparingly — see gradient kit for full docs) */
  --os-spectrum: linear-gradient(90deg, #e04072, #424082, #0072bc, #40d3e2, #43d1a1);
}

Font System

Inter carries the weight. Manrope is the accent — used for section labels, the logo, and select callouts only.

Primary — Inter · All headlines & body
Aa 123
The quick brown fox300 Light
The quick brown fox400 Regular
The quick brown fox500 Medium
The quick brown fox600 SemiBold
The quick brown fox700 Bold
The quick brown fox800 ExtraBold ←
The quick brown fox900 Black
Accent — Manrope · Labels & select UI only
Aa 123
The quick brown fox400 Regular
The quick brown fox500 Medium
The quick brown fox600 SemiBold
The quick brown fox700 Bold
The quick brown fox800 ExtraBold ←
Use Manrope for: section labels, logo, navigation CAPS labels, and decorative callouts. Not for body text.

Type Scale

Inter 800 ExtraBold leads all display sizes. Letter-spacing tightens as size increases.

72px / 4.5remInter 800 · -3px · lh 1.05Hero display
OneSupport
48px / 3remInter 800 · -2px · lh 1.1Page H1
Unified CX Platform
36px / 2.25remInter 800 · -1.5px · lh 1.15Section H2
Not Your Typical BPO
28px / 1.75remInter 700 · -1px · lh 1.2H3 / subsection
Operational Engine
22px / 1.375remInter 700 · -0.5px · lh 1.3H4 / card title
Cloud Contact Center
18px / 1.125remInter 400 · 0 · lh 1.7Lead / intro copy
OneSupport designs, implements, and operates scalable support environments for organizations that require flexibility and performance.
15px / 0.9375remInter 400 · 0 · lh 1.65Body copy
Demand patterns are actively managed through workforce planning, scheduling, and real-time operational adjustments across every client program.
13px / 0.8125remInter 400 · 0 · lh 1.6Small / card body
Structured QA processes ensure interactions align with service standards and compliance requirements.
10pxManrope 700 · +2px · CAPSSection labels only
Customer Experience Operations

Text Treatments

Gradient text and spectrum accents — used on hero headlines and key callouts only.

Spectrum Gradient Text
Design First
Single-Color Highlight
Built to Scale.
Spectrum Underline
Talent Transforms CX.
Manrope Accent Callout
"Operational discipline,
not just software."

Button System

Two fills only: white (primary action) and #40d3e2 outline (secondary action). No solid color fills. Ghost for tertiary.

Variants
Sizes
Shapes & Disabled
On Hero Dark Background
CSS — Button System
/* Base */
.btn {
  display: inline-flex; align-items: center; gap: 8px;
  font-family: 'Inter', sans-serif;
  font-weight: 700; font-size: 14px;
  border: none; cursor: pointer;
  border-radius: 10px; padding: 12px 24px;
  transition: all 0.22s cubic-bezier(0.16, 1, 0.3, 1);
}

/* White — primary fill */
.btn-white {
  background: #ffffff; color: #0d0e10;
  box-shadow: 0 2px 12px rgba(255,255,255,0.12);
}
.btn-white:hover {
  background: #e8e9eb; transform: translateY(-2px);
  box-shadow: 0 6px 24px rgba(255,255,255,0.18);
}

/* LBlue outline — secondary */
.btn-outline-lblue {
  background: transparent; color: #40d3e2;
  border: 1.5px solid #40d3e2;
}
.btn-outline-lblue:hover {
  background: rgba(64,211,226,0.08); transform: translateY(-2px);
  box-shadow: 0 4px 20px rgba(64,211,226,0.18);
}

/* White outline — for hero/dark bg use */
.btn-outline-white {
  background: transparent; color: #f2f3f5;
  border: 1.5px solid rgba(255,255,255,0.25);
}
.btn-outline-white:hover {
  border-color: rgba(255,255,255,0.55);
  background: rgba(255,255,255,0.06); transform: translateY(-2px);
}

/* Ghost — tertiary */
.btn-ghost {
  background: transparent; color: #858a96;
  border: 1.5px solid #252830;
}
.btn-ghost:hover { border-color: #40444e; color: #f2f3f5; transform: translateY(-2px); }

/* Sizes */
.btn-sm { padding: 8px 16px; font-size: 12px; border-radius: 8px; }
.btn-lg { padding: 15px 32px; font-size: 16px; border-radius: 12px; }
.btn-pill { border-radius: 100px; }

Pills

Default style is gray — three levels of muted. Color tints are contextual only, used to carry meaning (status, category). Gradient border for featured/hero labels.

Default — Gray (primary use)
Solutions Active Utilities Industries Featured Archive Now Hiring
Contextual Color Tints — status & category meaning only
Enterprise CX Managed IT Cloud Contact Active Program Live In Progress
Rule: Use gray pills by default for navigation labels, categories, and tags. Only switch to a color tint when the color carries a specific meaning (e.g., green = active/live, pink = enterprise tier, yellow = in progress). Never use color for decoration alone.
CSS — Gray Default Pills
/* Base pill */
.pill {
  display: inline-flex; align-items: center; gap: 7px;
  font-family: 'Inter', sans-serif;
  font-size: 12px; font-weight: 600;
  border-radius: 100px; padding: 5px 14px;
}

/* Default gray — primary use */
.pill-default {
  background: rgba(255,255,255,0.05);
  color: #858a96;
  border: 1px solid #252830;
}
.pill-text {
  background: rgba(242,243,245,0.08);
  color: #f2f3f5;
  border: 1px solid rgba(255,255,255,0.1);
}
.pill-dim {
  background: transparent;
  color: #40444e;
  border: 1px solid #1e2128;
}

/* Featured — spectrum gradient border */
.pill-featured {
  background: var(--card);
  color: #858a96;
  position: relative; border: 1px solid transparent;
  background-clip: padding-box;
}
.pill-featured::before {
  content: ''; position: absolute; inset: 0;
  border-radius: 100px; padding: 1px;
  background: var(--os-spectrum);
  -webkit-mask: linear-gradient(#fff 0 0) content-box, linear-gradient(#fff 0 0);
  -webkit-mask-composite: xor;
  mask-composite: exclude;
}

/* Contextual color tints — pattern for all six */
.pill-green { background: rgba(67,209,161,0.12); color: #43d1a1; border: 1px solid rgba(67,209,161,0.3); }
.pill-pink  { background: rgba(224,64,114,0.14);  color: #e04072; border: 1px solid rgba(224,64,114,0.3); }
.pill-lblue { background: rgba(64,211,226,0.12);  color: #40d3e2; border: 1px solid rgba(64,211,226,0.3); }
/* etc. */

Card Variants

Cards live on --card. Top accent bars use a single spot color or the spectrum. Hover lifts 3px with shadow.

Foundation Layer
Omnichannel Engagement
Managed CX programs and structured operational execution across customer channels.
Cloud Layer
OneConnect Cloud
Modern cloud contact center infrastructure and CX technology platforms built for scale.
Optimization Layer
Operational Visibility
Real-time insight into customer interactions and service performance across all touchpoints.
Gradient Border Card
Spectrum border wrap
For featured content or CTA cards — 1px gradient border via mask technique.
Stat Card
100%
North American footprint — US, Canada & Mexico
Hover this card
Spectrum bar reveals on hover
Card interaction
Lifts 4px · border lightens · shadow deepens
Transition spec
0.25s · cubic-bezier(0.16,1,0.3,1)
CSS — Card Base + Hover
.card {
  background: #13151a;
  border: 1px solid #1e2128;
  border-radius: 16px;
  overflow: hidden;
  transition: border-color 0.22s, transform 0.25s cubic-bezier(0.16,1,0.3,1), box-shadow 0.25s;
}
.card:hover {
  border-color: #252830;
  transform: translateY(-3px);
  box-shadow: 0 16px 40px rgba(0,0,0,0.5);
}
/* Top accent bar */
.card-bar { height: 3px; background: #e04072; }
/* Or gradient: */
.card-bar-spectrum { background: var(--os-spectrum); }

Decorative Glow Elements

Blurred radial blobs placed behind content. They add depth without literal imagery. Use one or two per section — never all colors at once.

Multi-orb composition
Pink + Purple + Royal · opacity 0.45 · blur 60–80px
Pink Hero Glow
CTA / Hero sections
Royal + Light Blue
Tech / platform sections
Green Ambient
Success / AI / CX sections
CSS — Glowing Orb
/* Section wrapper must have position:relative; overflow:hidden */
.orb {
  position: absolute;
  border-radius: 50%;
  filter: blur(60px);
  opacity: 0.45;
  pointer-events: none;
  z-index: 0;
}
/* Example placements */
.orb-pink-tl   { background: #e04072; width:260px; height:260px; top:-80px; left:-60px; }
.orb-purple-tr { background: #424082; width:320px; height:320px; top:-100px; right:-80px; filter:blur(80px); opacity:0.35; }
.orb-green-br  { background: #43d1a1; width:200px; height:200px; bottom:-60px; right:10%; }
/* Content must be z-index:1 relative to orbs */

Subtle Background Textures

Minimal and geometric. Two patterns: the dot grid (used on the main page bg) and the line grid (used in hero sections).

Dot Grid · 28px · 4–5% white
Used on: global page background. Applied via body::before.
Line Grid · 40px · 3% white
Used on: hero section backgrounds, dark feature panels.
CSS — Both Grid Patterns
/* Dot grid — global page background */
body::before {
  content: '';
  position: fixed; inset: 0; z-index: 0;
  background-image: radial-gradient(circle, rgba(255,255,255,0.04) 1px, transparent 1px);
  background-size: 28px 28px;
  pointer-events: none;
}

/* Line grid — hero / feature sections */
.hero-section::before {
  content: '';
  position: absolute; inset: 0;
  background-image:
    linear-gradient(rgba(255,255,255,0.03) 1px, transparent 1px),
    linear-gradient(90deg, rgba(255,255,255,0.03) 1px, transparent 1px);
  background-size: 40px 40px;
  pointer-events: none;
}

Accent Bars

Horizontal lines using spectrum or single spot colors. Used as section dividers, card tops, and decorative rule elements.

3px spectrum — top of page / major sections
2px single color — card top bars
6px spectrum — hero accent line above headline
Segmented color dots — decorative window chrome

Motion Principles

Fast, purposeful, spring-forward. All transitions use cubic-bezier(0.16,1,0.3,1) — an ease-out-expo that feels snappy and confident.

Pulse Glow
box-shadow · 2.5s · ease-in-out · ∞
🧩
Float
translateY(-8px) · 3s · ease-in-out · ∞
Spectrum Shift
background-position · 3s · linear · ∞
Content reveals on load
Fade In Up
opacity + translateY(12px) · 0.6s · ease-out-expo
Loading Spinner
rotate · 1s · linear · ∞ · spectrum border
Hover me
Card Hover Lift
translateY(-4px) · scale(1.01) · 0.25s
CSS — Easing + Duration Tokens
:root {
  /* Easing — all UI uses ease-out-expo */
  --ease-out-expo: cubic-bezier(0.16, 1, 0.3, 1);
  --ease-in-out:   cubic-bezier(0.45, 0, 0.55, 1);
  --ease-spring:   cubic-bezier(0.34, 1.56, 0.64, 1); /* micro-interactions */

  /* Durations */
  --dur-snap:  120ms;  /* color changes, opacity */
  --dur-fast:  200ms;  /* hover states */
  --dur-base:  250ms;  /* default transitions */
  --dur-slow:  400ms;  /* reveals, page elements */
  --dur-enter: 600ms;  /* page load / section enters */
}

/* Standard card hover */
.card       { transition: transform 0.25s var(--ease-out-expo), box-shadow 0.25s, border-color 0.2s; }
.card:hover { transform: translateY(-3px); }

/* Button hover */
.btn        { transition: all 0.22s var(--ease-out-expo); }
.btn:hover  { transform: translateY(-2px); }

Site Nav

Dark bar on --card. Logo uses Manrope 800. Nav links use Inter 500. Sticky with backdrop-filter: blur(16px) on scroll.

Form Elements

Inputs sit on #0f1015. Focus ring is --lblue. Error state is --pink. Label is Inter 600 uppercase 11px.

Legal first name
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Spacing Scale

4px base unit. All layout spacing uses multiples of 4.

4px
xs
8px
sm
12px
16px
md
20px
24px
lg
32px
xl
40px
48px
2xl
64px
3xl
80px
4xl
96px
5xl

Border Radius

4px
sm
8px
md
10px
12px
lg
14px
16px
xl
24px
2xl
999px
pill

Shadows (Dark Mode)

sm
md
lg
xl
2xl
pink glow
royal glow
lblue glow

Small Components

Avatar rings, progress bars, focus rings, and dividers.

JM
🚀
Avatar / Icon Ring
72% complete
38% complete
Progress Bars
🎯
Gradient border
Focus / Feature Rings
Plain divider — 1px #1e2128
Spectrum divider — 1px at 60% opacity
Pink divider — section accent
Short spectrum rule (80px) — above headlines